Released on: February 20, 2008, 1:46 am

Press Release Author: Soho Properties

Industry: Real Estate

Press Release Summary: With the support of the Board of Investment of Thailand and
the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the
country and will be the benchmark of destination resorts in Asia.

Press Release Body:
With the support of the Board of Investment of Thailand and the Tourism Authority of
Thailand, The Beaches will be the new shining symbol of the country and will be the
benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailand's largest technology
companies, to create Thailand's first wireless lifestyle convergent communities
which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort &
Residences are award winning world class design firms - Carl Ettensperger of C&C
Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel
projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon
Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar
Travel), Hard Rock Hotel - Universal Studios, Florida, and many more prestigious
resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The
Beaches private community will have four grand 5-star hotels, stunning water villas
and Private Residences. The Beaches Resort has the best of everything -
International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa,
state-of-the-art fitness club, a Grande Promenade with an international village with
over 20 restaurants and retail, tennis academy and a Watersport centre. It is also
centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis - 10
minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been
responsible for making the brand a success. According to him, Thailand needs
something distinctive if it is going to stand out against the stiff competition
developing in the region.
V9 Design & Build, were invited to build the resort's website and, from initial
discussions with Mr Dhanji, ideas were centred on creating an architecture that
would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailand's
English dailies, full-page magazine and newspaper colour ads that abound large
project launches, and the billboards that predominate the city and Skytrain. You can
only imagine the cost of such publicity and its significant impact on a project's
bottom line.
That is not to say that elegantly-produced brochures and local media advertising
doesn't have merit, but it has always seemed that it is a sort of marketing
overkill - a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing
and relationship building power. The ability to write effective, interesting, and
informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resort's website
for several reasons. First, Google and the other major search engines like content
and change which adds value to a site's PageRankT; it extends keyword range; it is
disseminated to the world's largest blog directories; and it is accompanied by RSS.
Article writing and press releases can be submitted to the world's largest websites,
especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach
a targeted audience. Gone are the days of mailers, link exchanges and
non-industry-related links. Even with ezines, there's no guarantee you will be read.
A great alternative to this is RSS (Really Simple Syndication). It is not a
well-known method for companies to publish and distribute content in this format
(e.g. publicity releases, news, newsletters and articles). Syndication means you
don't have to visit each site individually to see what's new - you simply scan
headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated
images but fail with their eMarketing efforts because of it. Search engines cannot
see beyond the front page. There are two large property developers in Thailand, both
of which have projects that have only their home pages listed. Both are poor
examples of internet marketing and are therefore spending fortunes on print
advertising. In contrast, The Beaches will bypass outdated marketing methods by
creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development
project in Asia to employ Web 2.0 as its online publicity vehicle.
Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate
agency specializing in the Thailand area.


Web Site: http://www.soho-properties.com

Contact Details: 19/57 Sukhumvit Suite
Sukhumvit Road, Soi 13
Bangkok 10110
Thailand